KPMG “The Entrée”
KPMG has consistently faced a perception problem: the world sees them as an old-school tax and audit firm. But the real opportunity to grow their bottom line rests with their business advisory offering.
To showcase that KPMG also has business advisory chops (foreshadowing pun intended), we created a branded content series in partnership with CNN titled “The Entrée.”
Swapping out a round table discussion with a dinner table conversation, The Entrée uses restaurants and cuisine as an “entrée” into larger, business-oriented topics. Showcasing the depth and breadth of the business advisory offering and helping to shift the perception of KPMG along the way.
Agency: J. Walter Thompson (New York)
EPISODES
MICROSITE CNN.com/TheEntree
