Shopify Let’s make you a business.
For nearly 15 years, Shopify quietly powered hundreds of thousands of independent businesses owners globally. In 2019, the brand decided it could no longer exist as a silent solution. Shopify needed to increase awareness and familiarity with people who will thrive in building businesses using the platform.
“Let’s make you a business.” marked the debut of Shopify’s first brand campaign and celebrated the next wave of independent business owners working to turn their big ideas into thriving businesses. Through creative use of traditional media, the campaign demonstrated that Shopify is the difference between simply making something and making it a business.
Press: AdWeek | Strategy Online | AdWeek
Agency: R/GA (New York)
FILM
STOREFRONTS Building on the construct established in film, we utilized vacant retail spaces to promote businesses that haven’t been started with Shopify yet.
OOH
